PiXelation

Practicing self care is growing increasingly prevalent. The modern interpretation of self care implies time and money for leisure, which is not equally accessible. In my degree project, I aim to critique the privileges associated with self care culture. I explore the barriers that various peoples face while attempting to take care of themselves within a capitalist society. Self care has strayed from its roots in feminism, activism, and preserving identity to a mass market, exhausted neologism for privileged leisure.. By contrasting commodified objects of self care with statements of political, economic, and social issues, I intend to bring attention to the flaws in capitalist culture. I also aim to draw attention to capitalism’s infiltration into printed ephemera through advertisements for commercial goods, especially within a context promoting self care.