This project is about branding a music artist and creating several line of merchandise. As suggested by a peer, I became the face of the artist and had a peer take photographs of me. I designed a series of products to promote an artist and created an identity that made the whole branding cohesive. The final products are all digitalized and mocked-up. They consist of concert tickets, poster, vinyl covers, sweatshirt, iPhone cases, a VIP box, and an Instagram account. My desired outcome was to learn and create a whole branding system that relates to my interests and design passion. With all the inspirations and processes, I have successfully branded Stella Brown, the pop artist.